A-Class “Real Talk” - 2019 Suber Bowl Campaign

For the 2019 Super Bowl, Mercedes-Benz promoted the new A-Class, highlighting its attractive pricing for younger buyers and its "Hey Mercedes" AI Voice Assistant.

Mercedes-Benz USA brought the A-Class to life on Twitter, with over 30 real-time, personified tweets commenting on the game. One tweet went viral, amassing 100,000+ views and 1,000+ likes in 10 minutes before the NFL had it removed.

This campaign generated significant media coverage during the big game, being featured in:

Yahoo, The Wall St. Journal, Entertainment Weekly, Ad Age, Ad Age again, NBC News, Daily Mail, Business Insider, AOL, and Adweek.

Agency: R/GA