Mercedes-Benz “Electric Dream Days” Sales Event

Mercedes-Benz ran a nationwide sales event for its electric vehicles, called "Electric Dream Days." The campaign promoted Mercedes-Benz's all-electric models with special offers. It generated over 200 million impressions, 14 million paid search impressions, 120,000 conversions, and 245,000 visits to the special offers page.

Agency: Merkley + Partners