Lil’ Benz Dealership

Mercedes-Benz celebrated the holidays with its first-ever kid-sized dealership, complete with toy cars, kid salespeople, and coloring book driver manuals. While the kids shopped, grown ups could also play and learn about the Winter Sales event, allowing them to experience the magic of Mercedes-Benz.

Results / Awards:

”This Christmas, Mercedes is using toy cars to help sell real ones.” - The New York Times

“Mercedes reaches a waaay younger audience this Christmas.” - Forbes

“Mercedes opens a dealership for those who are far from getting a Driver’s License.” - Vox

*Shortlist (Outdoor) @ Cannes Lions
*Merit @ ADC Awards

Agency: R/GA