MBUSA Photo Pass

MBUSA’s Photo Pass program is designed to tap into the power of visual storytelling by collaborating with talented artists to showcase our legendary vehicles in creative and compelling ways. This initiative allowed us to generate a diverse library of high-quality, on-brand content to fuel our social channels and support the needs of departments across the organization.

Key aspects included:

• Highlighting the superior aesthetics, versatility, and lifestyle positioning of Mercedes-Benz vehicles

• Leveraging the photographers' distinct visual styles to tell compelling brand stories

• Capturing a wide range of shots, angles and framing for various social media platforms and specs

• Adhering to brand safety requirements and compliance standards

• Authentic behind-the-scenes content to humanize the brand and engage audiences