Mercedes-Benz x “No Limits” Campaign 

In honor of Women's History Month, we made a film about Ewy Rosqvist, the first woman to win a Grand Prix.

We then partnered with Mattel to create a replica of Ewy's 1962 Mercedes Benz 220 SE, aiming to inspire young girls to pursue their dreams and push boundaries.

Toy cars were sold in 2020 with proceeds being donated to schools and charities across the country.

Read more: https://www.mbusa.com/en/about-us/no-limits

Agency: R/GA