Formula 1 Las Vegas Grand Prix

Mercedes-Benz USA leveraged excitement for the Formula 1 Las Vegas Grand Prix by deploying a multi-faceted activation strategy. A media buy on the Las Vegas Sphere, a TikTok TopView placement on race day, and highlights from Speed City Las Vegas' Mercedes-AMG Driving Academy all played a part.

TikTok TopView Results:

  • Secured 14% share of voice across all US audiences, appearing as the first video users saw when opening the app

  • Generated 26.6M impressions

  • Reached 19.4M unique users

    Organic Social Performance:

  • 102x Total posts

  • 10.1M+ Impressions

  • 9.1M+ Reach

  • 1M+ Engagements

  • 2.2M+ Video views